SOCIO-ECONOMIC COMPONENT OF THE ASSESSMENT OF THE QUALITY OF LIFE OF RURAL POPULATION IN THE STAVROPOL KRAI

Socio-economic components of «life quality» of the population are analyzed for the rural area in a typical South Russian region. The concept of «life quality» is considered using the integrative approach which combines subjective and objective assessments. The major source of empirical data is field studies, including population and expert surveys carried out in the Stavropol Krai. The obtained data reflect the subjective perception of life quality by villagers; in some cases it was supplemented with official statistics. Economic indicators, i.e. the level of financial well-being and the indicators describing socio-cultural and recreational spheres of life in settlements with different population numbers and economic-geographical position were also analyzed. The main parameters of life quality demonstrate involvement of rural residents into modernization development, which has both positive and negative effects associated with the destruction of traditional way of life and the decrease in demographic potential. At the same time there is also gradual development of features that ensure successful socio-economic adaptation to new conditions. The quality of living environment is getting deformed under the influence of positional factors, leading to the differentiation of rural settlements into prospecting and unpromising ones.

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